TOYOTA TRUCK FAMILY

The first-ever Toyota Truck family campaign, featuring all five of their badass trucks along with a few critters.
Role: CD/Art Director with AD Matt Kern, CW Nick Vukosavich

Two people sitting outdoors near parked cars at dusk, mountain range in background, man with a beard wearing a tan hat and fleece jacket, woman in a beanie and blue jacket, camping gear nearby.
Two rock climbers ascending a tall, narrow rock formation in a desert landscape with large boulders and mountain range in the background.
A blue SUV driving through snow on a winter day, surrounded by snow-covered ground and tall evergreen trees.
A woman with black hair and a grey cap is sitting on rocky ground outdoors, winding a roll of tape or rope, with another woman with red curly hair in a blue jacket sitting beside her, with mountains and a black vehicle in the background.
People camping in mountain terrain at dawn with snow-capped peaks in the background, viewed from inside a tent.
Silhouette of a person running uphill on a rocky terrain during sunset with mountain range in the background.
A woman wearing a helmet and riding a mountain bike on a rocky terrain, looking up with a joyful expression.
A man in snow gear holding an electric surfboard near a snowy landscape with a truck and trees in the background.
A man with a black hat and gloves, standing outdoors next to a dark-colored vehicle, looking directly at the camera with his hands clasped near his mouth.

For social, we showed the feeling of awe 4Runner delivers that no headline can ever capture.

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