BMW The Ultimate Driving Machine
There’s nothing like working on BMW: The Ultimate Driving Machine. Beyond learning a little German from travels to Munich, the knowledge learned by creating communications for everything from the 3 Series Coupe, X5, X6 to the M5 Wagon and M6 Convertible was immeasurable.
And when leading the North American launch for the BMW 1 Series resulted in multiple prestigious awards and the vehicle almost selling out before it ever hit the dealer lots…well, that was just music to our ears.
Role: AD/CD
BMW Rampenfest
For the BMW 1 Series launch, we needed to reach a younger audience with a non-traditional approach. How do our consumers’ passions around online video, social networking and cars come together? Well, how about we loosen that serious BMW image by creating a fictitious German town that hatches a plan to save their village by launching the 1 Series…literally.
Role: CD
