PURINA “A Home for Every Horse”

Purina’s platform is that every horse has the potential for greatness. It just needs to be fed. For the holidays, they partnered with A Home for Every Horse – an amazing rescue horse organization. A simple truth was uncovered: The old saying goes that every girl wants a horse for Christmas. But what if all a horse wanted for Christmas was a little girl? Well, the press (and tears) flowed and “Sam” became the horse of the holiday season.
Role: CW/AD